![]() ![]() ![]() The company has 28 locations open and 61 more in development, and Main Squeeze's mission is to make Healthy Easier® nationwide. The original Main Squeeze, built in Lake Charles, Louisiana, achieved early success, prompting the Main Squeeze team to take their passion for healthy eating and meal replacement to the next level. Main Squeeze Juice Company, based in New Orleans, Louisiana, has been franchising its 100% plant- based, fast-casual concept since 2017. For more information on franchising with the brand, visit. The initial investment associated with opening a Main Squeeze Juice Company store will range from $382,500 to $574,000. "It's a huge win for our combined customer bases, as well as our franchisees, through enhanced menu options, new products and an overall more profitable business for everyone." "I Love Juice Bar franchisees are now part of the family," said Nieto. For example, I Love Juice Bar has excelled in the fresh food category, which gives Main Squeeze's original franchisees the opportunity to introduce food options at their stores. By revisiting and innovating the menu, the brand aims to make it more profitable for franchisees and the acquisition provides plenty of opportunity to be able to do that. team is analyzing the top menu items at I Love Juice to create a menu that customers will love. "And our current Main Squeeze franchisees can be assured that our unmatched support that they know and love isn't going to change." "The acquisition is going to show strength in our system overnight," said Nieto. Additionally, Main Squeeze will pilot a new small cold pressed juicer countertop machine, which is part of a new model for cost reduction. One of the most exciting parts of the acquisition is the bulk buying power that comes with it, which will allow franchisees more profitability and leverage within their stores. With the brands already sharing similar values, such as having a plant-based, health-forward menu, the transition will be cohesive and lead to new developments for franchisees. Main Squeeze Juice Co.'s team, with the help of their new partners at Conscious Capital Growth, saw I Love Juice Bar as a natural next move to accelerate growth, drive store economics and increase brand equity for franchisees in both systems. Not only that, but this new buying power and leverage will improve unit level economics at all locations to the benefit of all franchisees." This acquisition is expected to increase our market share, which increases our customer base. "The move comes with huge benefits for both brands, as well as our customers. "We are thrilled to welcome I Love Juice Bar to our family," said Thomas Nieto, CEO of Main Squeeze Juice Co. The rebrand will occur over the coming months with minimal inconvenience to customers who rely on their daily dose of healthy juices, bowls and smoothies. ![]() system and name with the intent of integrating the best of both brands. ![]() The two companies will merge under the Main Squeeze Juice Co. The acquisition bolsters Main Squeeze Juice Co.'s strategy to Make Healthy Easier®, serve more customers, accelerate growth and increase value for its franchisees. NEW ORLEANS, Ma/PRNewswire-PRWeb/ - Main Squeeze Juice Company®, the 28-unit juice bar and smoothie chain, has acquired Tennessee-based I Love Juice Bar, a 23-unit brand with locations primarily in Tennessee and Texas. The growing juice and smoothie franchise saw the acquisition as the natural next step to accelerate development across the country. ![]()
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